• Disclosure
  • Privacy Policy
  • DMCA Policy
  • CCPA
  • Medical Disclaimer
Tuesday, March 21, 2023
Johnson County News Online
  • Home
  • News
  • Business
  • Technology
    • Crytpocurrency
    • Gaming
    • Gadgets
  • Sports
  • Health
  • General
    • Business Services
  • Travel
  • Press Releases
  • Popular
No Result
View All Result
  • Home
  • News
  • Business
  • Technology
    • Crytpocurrency
    • Gaming
    • Gadgets
  • Sports
  • Health
  • General
    • Business Services
  • Travel
  • Press Releases
  • Popular
No Result
View All Result
No Result
View All Result
Home Technology Metaverse

How Will The World Of Fashion Adapt To The Metaverse? – Mint Lounge

by NewsReporter
April 6, 2022
in Metaverse
how-will-the-world-of-fashion-adapt-to-the-metaverse?-–-mint-lounge
Share on FacebookShare on Twitter

As fashion becomes increasingly linked with the metaverse, designers need to arm themselves with the necessary skills to make it in this new playground  

Would you buy clothes that don’t exist? How much are you willing to pay for a virtual outfit? The metaverse, a concept that has become the latest buzzword in tech circles, has been acknowledged as the future of the internet. Fashion is now embracing this new world that’s going to shake things up.

There are multiple layers to the relationship between fashion design and the metaverse. Virtual fashion is going to become ubiquitous and buying virtual fashion is going to become an intrinsic part of our lifestyles, especially for the digitally native generation. It’s all about blurring the line between digital and physical worlds to redefine what is real, and moving from a two-dimensional to a three-dimensional environment.

After all, the metaverse grew out of the gaming industry, where people spent billions of dollars on virtual goods for their avatars. And now, fashion designers are finding innovative ways to use it as well. Some allow users to try clothes on digitally, some are selling digital clothing that avatars can wear, while others create an immersive experience of a runway show.

Also read: Indian brands are playing in the metaverse with mixed results

Following the success of Balenciaga and Gucci in showing their collections and selling digital wearables in the metaverse, Decentraland hosted its first Metaverse Fashion Week (MVFW) between 24-27 March. The MVFW, a free and open-to-all event on Decentraland, gave visitors the opportunity to buy NFTs of fashion brands using the platform’s own decentralised cryptocurrency MANA.

Events like these are an opportunity to disrupt the fashion system from its production cycle to accessibility, and also provide our avatars with well-designed clothes.

At the Dolce and Gabbana show, a virtual catwalk was sewn together with the real one. The big screen had avatars wearing the new collection strutting towards the audience in a 3D form. A physical catwalk was projected from the screen into the venue, and when the virtual models reached the catwalk, they disappeared and were replaced by real models, who walked the runway. Truly a gripping and immersive experience.

Dolce & Gabbana's show at the Metaverse Fashion Week

Dolce & Gabbana’s show at the Metaverse Fashion Week

As the Fashion industry moves into virtual grounds to reach younger consumers, fashion students are wondering how their real-life education will translate. Essentially, visual storytelling will remain the focus of the metaverse as it is in all aspects of design. Once the designers understand the needs of their target audience, collections can be inspired by the virtual world they’re designing for and blend into the environment. Balenciaga is a prime example with the release of their capsule collection in collaboration with Fortnite by Epic Games that were launched in the game as well as in stores.

Designers and the fashion industry will have to collaborate more than ever before in order to create wearable works of art in the metaverse. To start with, they’ll need to join forces with professionals from the game industry to make their designs virtually wearable by both real-life consumers and metaverse avatars. This being the case, there will be a strong need for 3D design skills, modeling, and prototyping. They must now not only push themselves with creating great quality designs using 3D software like CLO3D, but also have an understanding of how game engines work. They might also need to know how to make their designs easy to convert into other interactive forms, like AR filters and various metaverse worlds that utilize avatars with wearable digital garments.

The challenge lies in how to effectively bring the designs to life in the various formats. The predominant technology used to build engaging metaverse worlds has mostly been built by gaming companies, and so today when it comes to creating 3D projects, knowing how to port your project into the world supported by the gaming engine and maximizing the use of native features of the gaming world are still relatively rare skill sets. There aren’t many fashion-designer friendly YouTube video tutorials teaching you how to do that.

As entertainment producers and platforms continue to venture deeper into experiences that are enabled by 3D and blockchain, fashion designers and brands may also need to be able to contribute to cross platform gaming worlds, scripted shows and movies – where the properties of the garments might have specific functions and behaviors that can be viewed in a 360 degree format and not just get one angle shot by VFX artists.

Furthermore, a fundamental understanding of what Web 3.0 is, is vital. Rather than mere consumption, designs for web 3 work best when the digital asset empowers participation and intuitive follow-up actions. Having such an approach can dramatically change a designer’s outlook not only towards creating pieces but also how they market themselves.

In addition to the digital mindset, designers need to find the connection to the physical world when researching the zeitgeist and working with elements like technical trimmings, fabrics, etc. Learning how to work with it and blend the real with virtual, is the skill that can help designers make their transition smooth towards the new future. 

Just like couture designers, digital designs can create an outfit for a customer that’s a unique asset – a creative NFT that can only exist within the metaverse. “There are around 5000 fashion graduates each year in the UK alone, with limited opportunities for employment. I see the metaverse as opening up new marketplaces, new opportunities, and new occupations for creative people in fashion” says Leslie Holden, co-founder of The Digital Fashion Group. There’s a huge potential for young designers to emerge into this world with endless possibilities in an ever-changing landscape. The metaverse can ensure that there is less waste of fashion talent and can supply the answer to a lack of opportunity in the traditional fashion industry.

Antonio Maurizio Grioli is Dean, School of Fashion & Design, Pearl Academy.

  • FIRST PUBLISHED

    06.04.2022 | 10:00 AM IST

Related Posts

grimshaw-tapped-to-design-first-of-four-metaverse-spaces-for-pax.world-–-archinect

Grimshaw Tapped To Design First Of Four Metaverse Spaces For Pax.world – Archinect

by NewsReporter
April 14, 2022
0

anchor A noteworthy development in the expanding field of digital architecture as Grimshaw has been tapped to design their first-ever blockchain project for the forthcoming metaverse platform pax.world. The endeavor will be the first of four ‘Metaserai’ metaverses that take their name from ancient trade-friendly roadside inns called Caravanserai which...

facebook-whistleblower-voices-big-concerns-over-meta’s-‘metaverse’-–-tweaktown

Facebook Whistleblower Voices Big Concerns Over Meta’s ‘Metaverse’ – TweakTown

by NewsReporter
April 14, 2022
0

A Facebook whistleblower has outlined some concerns with Meta's approach towards creating its metaverse and how it could impact consumer safety and privacy for users. Frances Haugen, a Facebook whistleblower that revealed a plethora of documents to the US Security and Exchange Commission (SEC) on Facebook's inadequate response to COVID-19...

silver-bullet-mines-corp.-–-from-explorer-to-miner-to-metaverse-–-resource-world-magazine-–-resource-world-magazine

Silver Bullet Mines Corp. – From Explorer To Miner To Metaverse – Resource World Magazine – Resource World Magazine

by NewsReporter
April 13, 2022
0

Silver Bullet Mines Corp. is what many might consider a maverick in the mining industry, boldly going where few have gone before—from exploration to mining in a single leap. Or at least the decision to start mining the company’s Washington Mine in Idaho and Buckeye Mine in...

doyobi-boss-john-tan-trains-kids-in-the-metaverse-–-the-peak-singapore

Doyobi Boss John Tan Trains Kids In The Metaverse – The Peak Singapore

by NewsReporter
April 13, 2022
0

Interviews The founder of Saturday Kids and Doyobi aims to equip the next generation with the knowledge and skills to succeed. by John Tan  /   April 12, 2022 The days of endless piano lessons and tuition are over. Why not give kids something they can use in an increasingly...

Johnson County News Online

© 2021 Johnson County News Online

Navigate Site

  • Disclosure
  • Privacy Policy
  • DMCA Policy
  • CCPA
  • Medical Disclaimer

Follow Us

No Result
View All Result
  • Home
  • DMCA Policy
  • Medical Disclaimer
  • Privacy Policy
  • Disclosure
  • CCPA
  • Terms of Use

© 2021 Johnson County News Online

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT